In an effort to enhance the value of the Nationwide League One and attract corporate sponsors and partners, the senior management team of the NLO is set to acquire academic knowledge and skills aimed at advancing global business practices.
From Tuesday, November 12, to Friday, November 14, they will participate in a three-day refresher course in Sports Business Administration.
The attendees include Chief Operating Officer Olushola Ogunnowo, League Manager Temitayo Egbayelo, and Media Director Tunde Shamsudeen.
The course will cover various topics, including administration and operations, digital branding and corporate communications, stakeholder management, as well as sports marketing and sponsorship.
Ogunnowo, in a conversation with the NLO Media Channel, remarked, “The sports business is a flourishing multi-million dollar industry poised for significant growth in Africa. At the NLO, we are committed to ensuring that clubs achieve substantial returns on their investments.
“Despite having over 300 clubs, football academies, and a wealth of talent, the NLO stands as Africa’s largest league, yet the commercial aspect of the sport remains largely untapped.
“Given the increasing number of clubs and academies, I believe the NLO is in an exciting phase of development, and we aim to leave no stone unturned in our efforts.
“One of the key purposes of this refresher training is to revisit the fundamentals we may have overlooked and to enhance our understanding of new information that we might not yet be familiar with.
“This will ultimately improve our efficiency, knowledge retention, and awareness of emerging trends in the football business.”
